Rhetoric Analysis

Thesis: the author of this article uses rhetoric appeals, great writing style and utilizes the context of real events that have happened in the recent past or are currently happening. The use of ethos, pathos, and logos are apparent throughout the piece. The narration is powerful, involving and conscious-pricking, as well. Readers need to be actively involved in narration. They should be able to understand the plot of the story right from the beginning. This is something that the author, Dawson, brings across articulately, eloquently and brilliantly. Right from the start, the author makes a strong point about the after-effect of the bombing of the World Trade Center. He manages to do this capturing the mood in the room.

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Instead of merry-making, the guests in the house are depicted to be panicky, starting out at anything. After the bombing, the world was thrown into turmoil (Dawson 365). If this could happen to America, then it could happen anywhere, everywhere. The author somehow manages to break the tension, by evoking the readers memories in between pricking their conscious and reliving the events that followed the unfortunate bombing. The author seems to be addressing the people, who have gathered in the room to celebrate a birthday party. He only uses this to depict the nervousness that that characterized people all over the world, especially in the United States, where the actual bombing occurred (Dawson 365). He uses metaphor to depict the security situation after the bombing of the World Trade Center. The author does not use names directly; instead, the guests prefer to use phrases like spider-man and the flash, and the men in tights. In my opinion, this implies the unpreparedness of the American security to counteract when the terrorists struck. When he talks of the spider-man and flash, he implies that the security team should have acted with speed and urgency. The author uses humor to slow down the adrenaline-high audience. Where were the well-trained security team and the sophisticated SWAT-special weapons and Tactics depicted in the movies? They try to depict that the good things and multinational property belong to a few individuals only. Therefore, it could as well show that the lives of the American people are placed in the hands of a few individuals, who failed acting with speed to save the 9/11 ugly terrorist ordeal.

The author evokes feelings of the reader, and they visualize the scenario, thanks to colorful descriptions. The author manages to point out that, right from the moment kids are young, all they are taught is to believe in the stories that they are told. They do this blindly, without question. They are taught about the Santa Claus to denote the Christmas mood; the Easter Bunny; the Monsieur Lactose, who is believed to cause tooth decay, - and they believe that without any questioning. The author articulates the need to tell the truth to the kids, from as early as the time when they are young so that they live knowing the truth. The kids will anyway learn about the truth on the events in life. ...with a little more wisdom, the kids toss out the make-believe stories and instead start considering them as babyish

The author tries to show that there are some issues that are, however, not easy to toss out. It is a bad thing because it means that most of the thoughts that are passing your head at any given moment are private property. In my opinion, the author means here that, most of the time, we are subject to peoples opinions, desires and whims. Companies use lies in advertisements so as to win over the customers. The customers buy the products, making the companies rich, in turn. The author insinuates that, in the long run, it is the company owners that make profits and win, in the end (Dawson 368).

The main argument of the author, in my opinion, is that ours is a world of make-believe. We trust in anything as we are told. We do not question the authenticity of whatever the marketers out there tell us. The author manages to bring out his points articulately, and in my understanding, vividly. Consider the line: it needs not to be the end, however. Not if we are citizens, as westerners, as participants in our own culture, can find the will and the resolve to claim what is rightfully ours (Dawson).

The author persuades his audience by using relevant examples and everyday scenarios, with which the readers are well conversant. The author touches on the realities in the current world and situation that readers can easily identify. He uses examples that are familiar to most people, those that have been accompanying the readers through the elementary school. He shows the evolution that has taken place in our culture. The bible, for example, has been written and rewritten several times. Cultures change. People do change. Everything changes. There is no permanent thing in the world. The author suggests that we make business owners rich while we continue to remain poor (Dawson 368). We buy their cheap gimmicks and mantras. We know the songs they produce by heart; can sing them almost voluntarily. However, the companies have big lawyers. The author captures this in: ...go to sleep singing those songs, but all those ideas and songs belong to companies with Big Expensive Lawyers (Dawson 367).

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The author points out to advancements in technology, citing the music industry that has evolved in the recent past. A few years back, the MP3, for instance, was a darling with so many people buying songs with a device, where they could store their favorite songs. With time, however, there emerged new technological trends, and business was no longer as good as it had once been. The author uses humor to characterize the excitement that people had like shaking their bones and bones like never before (Dawson).

On matters of piracy, bribery and corruption that are associated with the movie-selling industry, he says: OK downloaders, you win; the new Slipknot record is on us instead of approaching the subject head on, they would rather beat about the bush, and instead they would say, You. Downloader. We see you have made yourself a copy of the new Slipknot record. Give us money, or we will erase it (Dawson 368). This statement points towards corruption. The love for money is greater than the need for justice.

Intellectual property is the real estate of the twenty-first century (Dawson 367). Here, the author insinuates the obsession that modern businessmen have withy money. They will do virtually anything and everything to get it. It will be stopped because money talks. Here, the author insinuates that money virtually rules the world. Money is the main object of corruption and bribery as it is.

The author agrees that, as branding becomes more expansionists, competitors as people who are doing things are related. These could be doing the same businesses. He agrees that anything closely related has a potential to be a spin-off at some point in the unforeseeable future. Dawson stared his article with a birthday party so that he could show that, whereas the general mood was a happy one, whenever people think of the events that followed the bombing of the World Trade Center, they become more and more afraid, and start at virtually anything that scares them. His mention of the Batman, in my opinion, is ironic. The Batman is supposed to be a representative of a tight security within the American soils. However, he was not prepared for the bombing of the World Trade Center in what has commonly become to be known as the 9/11. The Batman is an iconic and legendary figure among moviegoers. Dawsons argument is pronounced right from the beginning; while he does not directly blame the American security, he proposes that more should have been done. At least, such instances are expected in the modern world where terrorists are in every corner, left, right and center.

Dawsons voice is powerful and authoritative right from the beginning till the end; occasionally, he uses humor so as to engage his readers. This, in my opinion, works towards cooling off the heat and tension that is apparent, even with the merry making mood in the room. Adults prefer to sip their coffee silently, reminiscing through the events that shook the world following the bombing of the World Trade Center. His choice of words is brilliant right from the beginning. He involves the audience. Consider an instance like this one: Let us not be any more naive than we have been already (Dowson). By using the we he involves the reader, as swell.

Our culture..... this is another instance, when Dawson involves the reader and makes them see the picture as it really is. The use of rhetoric towards the end of the passage requires that the reader thinks hard about the tough alternative, if what the writer proposes never happened in the first place. It evokes the curiosity of the reader and pricks their conscience so that they are better off to answer the question for themselves.

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