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Strategy and Implementation
Saint Arnold Brewing Company is the oldest beer and spirits manufacturing firm in Texas. Based in Houston, this company is reputable for its high quality brewery products. Retaining customers has never been a problem for Saint Arnold Brewery Company. It is a traditional company, which has served generations in Texas.
This amazing company brews world class beers. They never try, they do it. The beers do not stay long after processing. They are delivered to the consumers immediately and it is what makes the company exceptional. The main market share of Saint Arnold Brewery Company is Colorado, Texas, and Louisiana.
Saint Arnold Brewery Company is a small company, but with a very dedicated team. For such an average firm, errors are not acceptable. For instance, the workers exercise extreme caution during the brewing process. They brew, filter, keg, bottle and sell the beer in a professional fashion.
They brew a variety of beers. This strategy was implemented to make the firm an all-round. The study of consumer behavior showed that demographics play crucial role in marketing. Therefore, the Company produces beers to suit everybody. For example, there are certain beers, which are preferred by the elderly, some are chosen mainly by the youth, while some are preferred by women. Saint Arnold Brewery Company ensured that no customer lamented the lack of product variety.
The prices of beers are very competitive. Compared to other rivaling firms, Saint Arnold Brewery Company sells its products at relatively cheaper prices. Price plays an important role in determining market penetrability. I do not think a customer would buy the product blindly without comparing its prices to the price of similar goods from other companies. There is inflation and general economic depression around the world. However, it does not mean that Americans will stop drinking beer. They will continue in a very economic manner. Here, customers go for very cheap beers, but of a standard acceptable quality.
However, there are a couple of things these brewers plan to change in order to expand their profits. Considering that they reach a small audience because of the company size, expanding their facilities to produce more beers has been a goal. Buying more assets, increasing the number of workers and creating more new products would magnify the volume of output. To be honest, there is no company willing to retain its size forever. The expansion of assets and facilities is one of the strategies of any firm. The customers in Texas, Colorado and Louisiana are not sufficient. Therefore, the brewery has a long-term goal of opening a number of branches in other states to optimize profits. They want to grow into one of the biggest brewers in the world. It is a difficult task, but since the staff is dedicated to growing large, their objective could be achieved. They showed the world how helpful the aggression is.
Although it is a small company, Saint Arnold Brewing Company has a very competent staff. And it explains why they produce world class beers. They would rather sell fewer beers, which satisfy customers than selling millions of bottles of poor quality beer. The beers are tested before they are circulated in the market. Safety of employees is a strategy, which most companies ignore. But Saint Arnold Brewing Company does not. Usually injuries at work pull the progress of a particular company back. These industrial accidents are accompanied by a third party claims and unforgiving law suits. Therefore, the money and time that can be put into constructive business programs is spent in courts. Nobody can actually afford to imagine how devastated a company would be in it had lost all its assets and most of the staff due to a fire accident. Many firms have closed down because of such calamities, and that is why Saint Arnold Brewing Company has made it their priority to ensure that all workers and company assets are safe. In addition, having healthy workers free of injuries and sickness keeps the company going in miraculous ways. It is obviously the reason the company has survived competition.
This company is also believed to be the second company after the Coca Cola Company Limited for preserving the American spirit. The flavor of the beers does not change from time to time. If there is any disaster, what a company can do to themselves is having constantly changing taste of products. In fact, one day there was a customer of Saint Arnold Brewing Company, who drank one of its beers varieties once in the past 7 years and by just the sense of smell from 10 meters away he was able to realize the beer was from Saint Arnolds Brewery! The Company believes that originality and retention of product taste was a good ingredient in establishing trust and integrity for the company.
The managers deserve a standing ovation for their incredible work! They have innovated new marketing strategies aiming at surviving competition. They have positively influenced the employees by embracing the spirit of team work and dedication. Any worker who revealed some form of resistance or lack of co-operation immediately faces the sack. In fact, the management of the company encourages employees to love one another. It builds tremendous trust and chemistry among their employees.
Promotions and other forms of recognition are accorded to the successful workers and it serves as an ultimate source of motivation. Managers understand the need to reward the workers for their excellent job done. The first thing an employee wants from the boss is trust. When the manager assigns his or her junior a piece of work enough to make him sweat for hours before getting a solution, it only makes the employee feel more appreciated and more confident. The struggle that worker would have for some time before arriving at a solution, offers him nothing less than professional fulfillment.
Saint Arnold Brewing Company had also a luring way of making their workers love their job. It was made possible by the managers. What the managers did was assigning their juniors work and let them do it their own way. Actually, it influences the employee to be sure of what he or she is doing. Management theorists believe when an employee is entrusted by his or her employer, he or she does the job with unusual dedication and efforts to get the best results. Let us try to imagine a situation when a manager is a control freak who does not want to listen to the opinions of other workers, especially the ones working under him. He becomes a boring manager whom everybody wants to stay away from. To be honest, it is not a healthy relationship at work. There are so many competing brewing companies in Texas, which wish they could poach employees from Saint Arnold in vain. It is a result of the commitment the workers have to their employers. In fact, Saint Arnold Brewing Company is not a company, it is a family.
In the next five years Saint Arnold Brewing Company will not be what it is today. It is certain it would have expanded to greater heights. The Company has strong ambitions to spread its wings to serve the bigger audience. There are many investors who would wish to buy shares at Saint Arnolds Brewing Company and therefore, money would never be a problem. Texas is one of the most liberal states in America and the Company wants to take advantage of this factor to expand.