Internship and Twitter Analysis

Part #1.

The process of choosing among the given alternatives of internship is not as simple as it might look like. This process involves decision-making process, which contains eight steps. It is critical to examine all of them, as the decisions made can often seriously affect the future of a person. Thereafter, the objective of this paper is to decide what type of internship suits me and explain how I have arrived at this decision after involving the eight steps of the decision-making process.

Identification of a Problem. Identifying a problem could often be considered complicated. For instance, many managers of the organizations fail to see challenging issues unless they are clearly visible. My problematic situation has shaped after the graduation from my educational institution. I realized that to establish myself as a professional I need working experience. As most of the companies reluctantly hire inexperienced people for job, I decided to take an internship to gain experience.

Identification of Decision Criteria. I need to be a skilled worker for my potential employer, which is why I need to choose the area of my internship. First, as I am not substantially experienced in business administration, I would like to decide in favor of a company offering activities that are related to this area. Second, the company must be developed and participate in global market. Third, it is to function in the market for no less than two years and hire mainly young workers. In addition to that, the company should have many departments, so I can try myself in multiple areas.

Allocation of Weights to Criteria.I have developed five criteria to determine the company that will suit my situation best. They are the following: presence of business administration unit (BA), big size of the company, position on the global market, young workers, multiple units. Each of the mentioned point will be graded on scale from 1 to 5 (from lowest to highest).

Development of Alternatives.Thereafter, I need to look into the list of companies that could potentially be chosen after the decision-making process had been finished. The alternatives include Google Inc., Nestle Company, Cleveland Clinic, Reed Smith (legal company), and Jasons Maintenance (fictional).

Analysis of Alternatives.During this stage of decision-making process, the evaluation criteria would be put in front of alternatives.

Table 1. Evaluation of alternatives.

Selection of Alternatives.Having analyzed the table, which evaluates different company according to the given criteria, I could make a decision. According to the numbers, Google Inc. and Nestle Company must be the best choices for me as they fill the first and the second places correspondingly.

Implementation of the Alternative.This step is related to final decision making. I suppose that Google Inc. is the best opportunity for me to gain necessary experience. In order to apply for the internship in this company, I need to compose a CV, a cover letter, and follow other steps (for instance have an interview, etc.) that are needed to be adopted for the internship in this company.

Evaluation of Decision Effectiveness.During this stage, I need to make sure that my initial problem has been resolved. I needed to select appropriate type of internship and I have reached my target. I wanted to have an internship in the field of business administration in a big company. Heuristic thinking has demonstrated that Google Inc. seems to be the best choice for me.

Part #2.

Introduction.The process of strategic management is very important to any company as it includes such steps as planning of strategy, evaluation, and implementation. Thus, Twitter has come to an implementation of a new strategy, as it found itself in a competition for media space. Actually, the executives of this company have never enjoyed much being compared to Facebook, but they still want to be number one in the world without significant resemblance to the above-mentioned social network. Thus, the objective of the following part of the paper is to analyze the grand corporate strategy that was proposed by Twitter in terms of strategic management.

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Twitters Organizational Mission and Goals.The first step in successful implementation of the strategic management is related to the identification of mission and goals of the company. Mission shows the purpose of organization. The mission of Twitter in particularly is considered the establishment of real-time informational network that will be the best globally. The goals are to build the mobile developers network that would prove their loyalty to Twitter and remain with it. Other goals of the company include being relevant and updated to its users 24/7 and relive the features of instant messaging.

Twitters SWOT Analysis.The second and the third steps of strategic plan implementation are related to conducting the analysis of external and internal factors, of SWOT as a summary. The strengths of Twitter are the following: large company with loyal users; constant presence in Los Angeles; reliable social network with millions of followers; suggestions to create a circle of followers so users can have their personal network of connections; fast and accurate updates of news. Speaking about the opportunities, the next features could be listed: potential larger number of messaging programs; improvement in terms of news update; 24/7 updates; winning a market share in movie advertisement space. Still, the company has its weaknesses: it is improper for advertisements of movie content or other Hollywood motion pictures; it is less popular than Facebook. Possible threats that Twitter may encounter are the next: closure due to losing market share to Facebook or any other social media company; drop in shares prices.

Twitters Corporate Strategy and Its Implementation.The achievement of organization goals depends on the strategies implementation. The planning of the above-mentioned strategies is performed after consideration of external environments and the availability of internal resources. Twitter has clearly understood the urgent need to be present in the movie sector as it is based in Los Angeles, a motherland of Hollywood. In order to win a marketplace in this category, Twitter has started to examine Twitter for Movies platform that has already been initiated by the first seminars. The platform would enable Twitter to send their customers regular updates related to movie industry that would include sci-fi movies with advertisements. This means that Twitter has a clearly formulated strategy that should be implemented step by step.

Evaluation and Summary.Evaluation of the results is the final step in strategic management. It helps to review the performance and success of the strategies, as well as their assistance in reaching the organizational goals. Sometimes such strategic adjustments as cutting of jobs, management reorganization, or assets sale are very important to the achievement of a goal. Based on the case study, it can be clearly told that Twitter has started to implement its strategy successfully, as it found its weaknesses that are mainly related to movie industry and combined it with its strengthes, such as loyalty and constant updates. This would result in a future market share growth. To sum up, it is significant to mention that Facebook is a serious competitor, but due to the fact that the company is based in Los Angeles, Twitter still has very good chances to implement its strategic management program successfully.

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