The rhetorical analysis deals with the discussion of the article Too Much Information by Ian Leslie. The article dwells on such notions as privacy, sharing within the Internet and a personal choice. The thesis of the paper is as follows: the author attracts the readers attention and triggers the interest to the topic of the article by means of combination and comparison. The purpose of Ian Leslie and the article itself is to involve the reader into discussion and provoke feedback as a direct consequence of the data that is presented. Therefore, the diversity of rhetorical strategies and methods are implemented by the author.

The article by Ian Leslie introduces, discusses and exemplifies the issue of privacy in the current course of time. It seems to be impossible taking into account the contemporary experience of oversharing within the vast space of the Internet. Though, it becomes quite apparent that the initiative in this experience has been performed by a person as far as all the data in social networks is posted by users themselves, as well as photos are uploaded also willingly. The author assumes that people in the contemporary world do not perceive the Internet as a threat as far as they have not been initially educated to comprehend it in that way. Ian Leslie not only provides the vivid and persuasive samples of the contemporary Internet activity and its direct ramifications but as well makes a profound in-depth insight into the ancient traditions and standards related to the concept of personal privacy. The comparison and permanent exemplification lead to self-debate and exciting discussion of the issue.

The first successful combination implemented by the author concerns the level of language. Ian Leslie uses not only certain terms and official elements of the language but also slang and jargon elements used in the Internet related surrounding in order to increase the final effect: At the beginning of this year, Facebook launched the drably named Graph Search, a search engine that allows you to crawl through the data in everyone elses profiles. Days after it went live, a tech-savvy Londoner called Tom Scott started a blog in which he posted details of searches that he had performed using the new service. (Leslie, 2013). Moreover, this sample also illustrates the implication of such a strategy as strategy of exemplification. This strategy contributes greatly to the overall level of the discussion and its credibility in particular. Moreover, it favors more precise, complete and proper comprehension of the subject the discussion is about. Therefore, it appears to be an efficient tool to gain an unconditional attention of the reader and provoke an inner discussion.

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One more rhetorical strategy that has been obviously used by the author of the article is cause and effect strategy, or casual analysis. The issue of the personal privacy that is discussed in the article appears to be regarded in terms of the reasons and motives along with the subsequently appearing effects and ramifications.

One of the most vivid and persuasive samples of the implementation of casual analysis runs as follows: Despite the many anxious articles about the latest change to Facebooks privacy settings, we just dont seem to be able to get our heads around the idea that when we post our private life, we publish it. (Leslie, 2013). There is a stated issue, the preliminary alteration which has been made for its sake, as well as the logically assumed ramification and potential perspectives.

This scheme is consistently and relevantly followed by the author in the whole course of discussion within the article. It makes the discussion highly credible and interesting for the reader. As a consequence, the reader starts thinking and responding on the inner level to the arguments the author provides.

Furthermore, it is essential to underline the role of comparison and contrasting of the ancient traditions and outlook concerning the concept of personal privacy with the contemporary state of affairs. The contrast is quite obvious and stark. Ian Leslie confirms and increases its intensity with the set of undeniable samples, such as When a boy hit puberty, he disappeared into the jungle, returning a man. In today's digital culture, of course, this is precisely the stage at which we make our lives most exposed to the public gaze. (Leslie, 2013). This is an apparent sample of the contrast that contributes to the overall comprehension of the subject.

One more significant rhetorical strategy Ian Leslie implicates is description strategy. The author provides the details and essential aspects of the issue in order to make the experience that is described so vivid and real the reader should correspond to it, feel and live it. The author manages to do so not only due to the details but also to the topicality of the issue of personal privacy and Internet involvement.

Thus, Ian Leslie succeeds in attraction of the readers attention to the topic of the article by means of combination, contrast and comparison. Moreover, such strategies as exemplification and detailed description appeared to be of great significance, as well.

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