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Indiegogo

In 2015, drones are becoming very popular. They are used in various fields, such as the cinema, army, and in social projects. This idea is considered to be due to its innovative capabilities and size. This drone can be completely customized for each individual. The appearance of a drone can be changed completely. Due to its speed and maneuverability, it can attract the attention of buyers quickly.

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The Amount of Funding

By now this project has already received more than $2,624,217. The result exceeded all expectations (Indiegogo, n.d.a). The financial success indicates that consumers want to use this drone, wish not to miss this opportunity and like its design.

Business Plan/Model

The main objective of this development is to attract interest of consumers, as well as the attention of investors. The next steps of promoting drones will be focus on improving software optimization for mobile devices, technological improvements, and creating accessories for drones. If the developers manage to attract investors, it will be possible to develop and release new, more technological drones.

Technologies Used

Micro Drone 3.0 is equipped with modular sensors that help a drone to move in the right direction. In addition, it has an integrated HD camera that can shoot in 720p resolution, and the video can be broadcast online on the smartphone. The control of drones can be carried out with the help of smartphones on Android or IOS. In the absence of a smartphone, one can use the Professional Remote Controller. There is also an embedded USB connector for charging the battery (Indiegogo, n.d.a).

Market Potential

Due to its compact size and customization capabilities, the drone will be popular among a wide range of consumers. It can be used in entertainment, social projects (observing wildlife) or by the army. The market potential is great and important to be attentive to details.

Investments in Drones

The strengths of this gadget are its external and internal parameters. A large number of additional accessories also attract attention. Therefore, taking into account the above-mentioned market potential I would invest in this project if I were a venture capitalist.

Dont Get Hacked. Get CUJO

Innovative Ideas and Their Impact/Significance

The main idea of this project is to produce a gadget called CUJO that will protect users from Internet threats such as hacks, viruses, malwares and make their surfing the net more convenient and covered. The main innovation is that there has been no single device capable of fighting with all Internet threats affecting electronics and gadgets.

The Amount of Funding

By now this project has already received 468% comparing to initially claimed. It is $140,471 instead of the goal of $30,000. It is a very good result taking into consideration the fact that there are ten days left to the end of the campaign. During 22 days, there are 2,460 people interested in the implementation of such project (Indiegogo, n.d.b).

Business Plan/Model

The main aim of creators of the idea is to bring their device to the masses. The campaign posted on Indiegogo was started to find possible consumers for their first 1,000 devices (it is the necessary amount to place an order for production). The next steps will be finalizing the design, characteristics, and software. Orders placed via Indiegogo are going to be fulfilled in February-March of 2016. Developers also need money for continuing updating software and improving device functions.

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Technologies Used

The device uses creaking encrypt data transmitted through the Internet. This feature is implemented by the embedded processor with a capacity of 1 GHz, 1GB of RAM and 4GB of flash memory (Indiegogo, n.d.b).

Market Potential

As it is known, there are no similar devices on the market that may not only protect a single gadget, but the entire home network. Therefore, this market niche is free, and CUJO is likely to take it.

Investments in CUJO

The main strength of this project is its newness and obvious demand. I see weaknesses in the technical implementation of this idea. The main question is how it will work and if it is possible to create and support up-to-date characteristics and features. In addition, there is a risk that such device will become unnecessary due to smartphones, tablets and computers with in-built methods of protection.

Rocketbook Wave: Cloud-Ready Microwavable Notebook

Innovative Ideas and Their Impact/Significance

The Rocketbook is a mix of traditions and high technologies. It allows people to enjoy traditional writing in a pen, but at the same time enables them to transfer their thoughts and ideas expressed on paper to electronic media. The Amount of Funding

This project has received $939,200 what is much more than the amount originally stated (Indiegogo, n.d.c).

Business Plan/Model

The main part of work necessary for Rocketbook production was done in 2014. The campaign posted on Indiegogo started in May 2015, and the total amount of required funds was collected very soon. Now developers are going to deliver all previously received orders for Rocketbooks in October 2015 and continue to receive new ones.

Technologies Used

This gadget is unique due to the use of high-tech ink that disappears under the pressure of microwaves. It is also necessary to pay attention to its application for smartphones. The program recognizes an image with any storage media.

Market Potential

This product is likely to take its own niche in the market. The main groups of users of this product are designers, architects, journalists and those who always need to write down something.

Investments in Rocketbook

The main strength of this product is its innovative part. In case of an appropriate marketing campaign, the level of demand and sales will be high. Innovative part is also a risk because consumers may not understand products usability. Other weakness is a limited number of users of Rocketbook. This may be designers, journalists and architects, but I have some doubts that students want to replace their multifunctional tablets with Rocketbooks.

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